11 January 2023
Data is becoming increasingly important within the charity sector as building relationships with your donors helps to produce a steady stream of income for charities to carry out their vital work and plan ahead from their goals. Relationships with donors can be built in many ways but that relationship can only spark if you know...
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23 December 2022
A pandemic, lockdown and restrictions, rising prices and financial uncertainty in a cost of living crisis have meant that charities have had to become more adaptable in order to continue to maintain UK fundraising. According to the 2022 edition Status of Fundraising Report, charities have reported that their income has declined for the third year...
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21 November 2022
The cost of living crisis in the UK is a cause for concern for many including charities. Charities are facing an increase in demand for their services and need to find a way to fundraise sensitively in order to meet those demands. Research from Charities Aid Foundation suggests that two thirds of people are cutting...
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7 November 2022
The value of donor data is being talked about more and more. Especially when trying to target specific supporters that will likely respond to certain campaigns/appeals. It won’t come as a surprise to charities that donors are more likely to support an organisation or cause if they understand the work they do and that you...
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19 September 2022
Corporate, Marketing, Strategy
As of 2021, 88% of all adults in the UK had a smartphone. When broken down by age, 96% of those aged 16-24 owned a smartphone device compared to 78% aged 55 or above. As of July 2022, more than one in three UK consumers use a digital wallet: Apple Pay, Google Pay etc. Charity...
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1 August 2022
The UK fundraising reports suggest cost of living increase is having a negative effect on the charity sector and creating a ‘cost of giving’ crisis, with 55% of the public stating that their financial situation makes it harder to donate. However, there is good news for charities. Reports from UK Fundraising in July 2022 found...
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