The UK fundraising reports suggest cost of living increase is having a negative effect on the charity sector and creating a ‘cost of giving’ crisis, with 55% of the public stating that their financial situation makes it harder to donate.
However, there is good news for charities. Reports from UK Fundraising in July 2022 found despite the economic pressures;
- 74% of the public have donated in the past three months. This is the second highest figure since the start of the pandemic.
- 80% of under 40s have given in that time, with Gen Z the most generous at 82%.
- 71% of over 40s gave with Gen X giving the most in that cohort at 75%.
If you are interested and would like to find out more, you can use the links below.
The cost of giving and its impact on fundraising (UK Fundraising)
