QR codes (Quick Response Codes) have come a long way since they were first invented in 1994, in the UK they really took off after the pandemic when restrictions were lifted.
These quick and handy codes have since been used to direct people in many ways:
- To take donations
- Make payments
- View menus
- Access forms & surveys
From a research perspective, charities started implementing trackable QR codes to determine which fundraising streams are most effective, learn more about their supporters engagements and obtain relevant opt ins for future campaigns or relationships.
Since Supported Giving launched in 2019, hundreds of charities have used our QR codes and online giving to raise awareness and grow their supporters base, offering a quick, easy and simple donation method. Initially, QR codes were used on leaflets, posters and collection tins however, they can be used pretty much anywhere.
Mourne Mountain Rescue Team were the first to print them on outdoor signage in their car parks, not only to collect donations but to raise awareness on mountain safety.
The Bus Shelter in Ipswich printed their QR code on the side of their double decker bus which is located in Ipswich town centre every Thursday.
More recently, Hypo Hounds created the most adorable puppy jackets featuring their branded QR code for potential supporters when puppies are attending events or field trips with the team.
If you’re interested in learning more about our QR codes, online giving or text giving, then please get in touch today by emailing us or book a demo via our website.
